September 15, 2017

Mama Cash x Bon Iver

Tuesday 19 september Date
7:00 PM Time
TivoliVredenburg Location

Mama Cash & Bon Iver team up for gender equality on September 19th - and you can win a ticket!


Music has always played a role in activism – and vice versa. Like so many artists before him, the musician Justin Vernon, founder and lead-man of indie group Bon Iver, wants to use his platform to help create change. With their European tour, the group launched the campaign ‘2 A Billion’ to not only raise awareness about gender equality issues as domestic abuse and sexual violence, but also emphasize that we can – and must – all take action.

The campaign highlights advocacy and activism by partnering with local organisations in countries throughout the tour who are dedicated to creating gender equality – and for the Netherlands, that’s us!

The focus of the ‘2 A Billion’ campaign resonates with our vision and work: we believe that women, trans people and intersex people have the right to make decisions about their own bodies. To experience and express pleasure. To have access to holistic reproductive healthcare. To feel and be safe in both public and private.

Under the thematic Body portfolio, we focus on funding feminist groups and organisations who are demanding those rights. Groups like Ponton, a group of young sexual health educators in Poland. Or Malawi Human Rights for Women and Girls with Disabilities, an organisation of disabled women and girls working in rural communities. Or Femmes for Freedom here in the Netherlands, who advocate for women in marital captivity.

Last year we launched the ‘My Body is Mine’ campaign to emphasize how integral this right is as we work towards a safe, equal and just world for all – you probably remember seeing the photos come by. Find us Tuesday September 19th at TivoliVredenburg to get a ‘My Body is Mine’ tattoo for yourself, take a selfie in our photobooth, and help us spread the message of gender equality!

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